Concert production · Interaction design

Roblox's teaser for Laufey's concert at The Block. I developed interaction concepts and coordinated sets, animation and timing.

Roblox's teaser for Laufey's concert at The Block. I developed interaction concepts and coordinated sets, animation and timing.

Interaction concepts and production for a live concert

Laufey's concert ran in The Block, Roblox's concert venue, on August 22–24, 2025. I designed song-specific interaction concepts and coordinated the sets, animation and timing that had to land together for the performance.

At a glance

Role: Interaction design and production coordination

When: July–August 2025

Event: Laufey at The Block · August 22–24, 2025

Delivery: Concert ran across its scheduled weekend

What I delivered

• Song-specific interaction proposals and the project documentation behind them.
• Coordination of the set-design and animation schedules.
• Coordination of timelines and timing-sheet preparation for the performance.
• Coordination of delivery requirements and the launch schedule.

Interaction brief

My song-specific proposals included clock-themed carousel mounts for Clockwork, heart-effect rewards for Lover Girl, transformation masks for Silver Lining, and a heart-sending interaction for Tough Luck.

The performance

Concert recording by Natan.

Concert recording by Natan.

Outcome

The concert ran across its scheduled weekend in The Block.